Strategy before decoration
The audience, offer and action define the structure before the visual direction is developed.
About Landiqo
Landiqo specialises in distinctive, conversion-minded websites and landing pages for trades, local service businesses and focused offers.
Small by design: one clear process connecting strategy, visual direction, responsive development and launch preparation.
Landiqo is independently run by Ben, combining web strategy, visual design and development to create focused websites and landing pages for service businesses. A straightforward local-business site should not be made unnecessarily complex, while a project with advanced needs should not be constrained by an overly basic setup.
The seven portfolio concepts demonstrate how the same principles can adapt across roofing, healthcare, hospitality, SaaS, ecommerce, cybersecurity and travel.
The audience, offer and action define the structure before the visual direction is developed.
Each concept receives its own identity and component system instead of being forced into one generic template.
Responsive behaviour, touch targets and important customer actions are considered throughout the build.
Clear copy, useful proof and sensible calls to action replace fabricated urgency or unsupported claims.
Different businesses need different websites. Landiqo selects an appropriate approach for the project: modern tools where they add meaningful value, and simpler solutions where they are the better fit.
Metadata, semantics, crawlability and page structure are treated as part of the build, without promising rankings.
See the approach in practice
Each case study explains the audience, conversion objective, design strategy and front-end decisions behind a finished interactive concept.