Project overview
Designing around a clear next step.
Oak & Ember combines an editorial dining experience with menu storytelling, chef credibility, private-event offers, and a focused table-reservation journey.
Landiqo case study · Restaurant / Hospitality
RestaurantWebsiteDesignCaseStudy:Oak&Ember
A restaurant website design concept using atmosphere, menu storytelling and focused reservation paths to translate an ember-lit dining experience online.
- Audience
- Experience-led diners and private-event hosts
- Conversion objective
- Generate table reservations and private dining enquiries
- Status
- Interactive fictional portfolio concept
Design strategy
Turn the warmth and theatre of fire into a reservation.
Build appetite through photography, pacing and menu detail before offering table reservations and private-dining enquiries at natural decision points.
Mobile UX
Built for the smaller screen first.
Preserve immersive imagery while keeping menus legible, controls touch-friendly and the reservation experience concise.
SEO foundations
Useful content before search-engine decoration.
Create semantic sections for menu, chef, private dining and location so a real hospitality site could support local discovery with verified details.
Design decisions
What shaped the final direction.
- 01Let imagery carry atmosphere without hiding useful copy
- 02Separate table and private-dining intent
- 03Keep the reservation interaction explicitly simulated
Strategy blueprint
Oak & Ember Strategy Blueprint
Development approach
A responsive, production-minded front end.
Framework and stack
- Next.js 16
- React 19
- TypeScript
- Tailwind CSS
- Framer Motion
Core features
- Atmospheric reservation journey
- Private dining enquiry flow
- Menu, cellar and chef storytelling sections
See the complete concept
Explore the interactions in context.
The demo is a fictional business experience created to demonstrate Landiqo's strategy, design and front-end work. It does not represent a live company or measured client result.